We specialize in Digital Marketing for Startups - this how we do it.
Reach Local, Geo, International
No matter where your target audience is, DB-R provides clients with customizable location trafficking, an overall service that is ideal for digital marketing for startups. Being multilingual and multinational, we can translate your campaigns to boost ranking and drive qualified leads across cultures, languages and marketing channels to quickly build local-national-international market share.
Measure Performance
Conversions are measured and tracked to the original marketing channel your customer was acquired from, along with other measurable customer data to create useful customer profiles and new advertising avenues.
Dominate Your Target Market
94% of the online marketplace is bottle-necked on Facebook & Google making these the best investments in marketing. We execute a 6-month (minimum) paid ad campaign, reduce your cost-per-click (CPC), and measure your ROI and campaign performance so you can adjust your budget accordingly.
Target Multiple Advertising Mediums
Our team of SEO experts will place your campaigns within multiple platforms, including Google, YouTube, Facebook, Yelp, Twitter, LinkedIn, and several other mediums. We leverage our understanding of these platforms to help you grow your online presence and dominate the competition.
Digital Marketing Campaigns
Based on the researched keywords we suggest you target, as well as, competitors’ search budgets, we’ll launch your paid ad campaign that gradually grow into larger campaigns over time. These ads will point to your website and/or it’s landing page(s). Using Google AdWords and other platforms as needed, we serve specific online ads on Google and syndicate ads on other search engines for additional exposure. Each of your PPC campaigns will build upon each other and will incorporate crucial findings as the keywords and the ads continue to get refined.
We’ll start testing the waters with a core set of approved relevant keywords from the keyword discovery phase that match a few types of audiences. The cost-per-click for each keyword varies and not all keywords are created equal, so we’ll focus on some keywords more than others. We like to choose our core keywords by analyzing relevancy, search volume, cost, and finally, competition.
We will be able to track search behaviors and KPI’s from these ads to better understand how successful they are or if we need to make adjustments. The keywords and their corresponding ads will be tightly grouped together for key messaging and tracking. At this stage, we can test different types of messaging.
Your campaign will involve a specific set of segmented campaigns capturing audiences and tailoring specific messaging to them with a clear call-to-action. These segments will be based on key takeaways from our overall research as well. Monthly we will evaluate the effectiveness and adjust spending levels based on performance and continued research findings.
Online Marketing Services that Drive ROI and Reduce Cost
PPC ADVERTISING: Drives targeted traffic to your site – budget is spent per click – ad impressions are gained through a keyword bidding process.
RE-TARGETING: Re-market to past website visitors, across the internet and remind prospects who are already familiar with your brand.
CLICK-TO-CALL TRACKING: Measure phone call conversions by tracking the phone number you include in your paid ads.
Pay-Per-Click Advertising (PPC)
What Is It?
Pay-per-click, often referred to PPC or CPC (‘Cost-Per-Click’), is a method where you can have your site show up at the top of the search rankings, even before common results such as YouTube videos. Your site shows up when people search for relevant keywords and you are only charged when people actually click on your ad to go to your site. Since SEO can take longer to see strong results, PPC is one of the quickest ways to have your site seen by your target audience.
Pay-per-click advertising refers to the ads on the SERP (Search Engine Results Page). If you have ever noticed the advertisements which appear alongside search results on Google and other search engines, you are already familiar with pay-per-click marketing. PPC advertising is more than paying more money to make your ad appear more often than your competitors, although investment does play a role in placement. There is an actual Ad Auction that takes place where advertisers must bid on the keywords they want to use to display their ads, most times daily. The search engines then use automated processes and a quality algorithm to calculate how relevant and valid your ads are for the suggested keywords to determine your placement.
The costs of keywords are decided by supply and demand as well as the industry being advertised. Those with bigger budgets show up more often. Smaller budgets will require strategic ad placement and bidding, geofencing, and other methods to get the best out of the budget. Nuclear Networking excels at this balance between cost and results.
What We Do
We are not like other digital marketing teams. For example, many PPC management companies do not take the time and care to learn about your industry, your goals, and insights, or your customers. They will pick a few keywords that seem related to your website, bid on them, set it, and forget it. They also may rely on their customer to pick the keywords, without supporting the choice with data, education, or purpose. Leveraging bids to get the best position during optimal times is also commonly overlooked. This low-effort approach is unfortunately common and produces mediocre results. We thrive to provide the best in online marketing services.
DB-R, however, is vigilant about testing and making real-time changes based on how people actually respond. We find the keywords that other PPC managers miss, which makes them cost-effective and high-performing points-of-entry for your PPC campaign, most often at a lower cost per click. Our skilled PPC team gets to know you, your specific goals, and the habits and preferences of your desired visitors.
We also use paid advertising as a keyword conversion testing tool. This allows us to buy competitive keywords and see how users respond before investing SEO and copywriting resources into ranking for those same keywords organically. The two strategies, PPC and SEO, work jointly to build a strong online campaign for your brand.
We are a certified Google Partner. Google Partners undergo continuous education and certification processes to ensure we are at the cutting edge of technology and have a solid knowledge of the Google Adwords platform. We have been tested and approved by Google. Ads are built to encourage a response or action and we will carefully craft your ad copy within your guidelines and Google’s. We optimize your campaign based on budget and performance to provide digital marketing solutions that will help you reach your goals.
While it is impossible to promise how many online visitors will click on your ads, fill out online forms, or make purchases, we bring well-crafted experience to your PPC campaign to set your campaign up for success. We communicate Google’s projections to create the best outcomes.
What You Do
- Keep us in the loop on tangential keyword ideas.
- Share brand guidelines around copy and creative.
- Supply persona targeting and ideal customer profile information.
- Provide campaign structure and feedback regarding what your focus is.
- Provide creative, copy, video, and more to support future campaign builds.
- Process Overview. Depending on your plan, stay actively involved in managing and communicating specials, events, and other things you would like to market. Review our efforts, reports, and feedback to ensure positive data is leading to positive business results on fronts we cannot see (like your bank account).
Once your PPC campaign launches, we work with you to determine what your ads should say and where they should lead. As your campaign progresses, we continually monitor the results and work to always find the best use of your budget. There is a science to finding the sweet spot between low cost and high results and we have years of experience reaching it.
Get a Free Digital Marketing Analysis Today
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