Augmented Reality

Augmented Reality + Virtual Reality Shopping, the Savior of the Department Store or its Death Knell?

Augmented Reality + Virtual Reality Shopping, the Savior of the Department Store or its Death Knell?

Will augmented or virtual reality become the savior of the big box department stores or their death knell?  Will the majority of consumers ever adopt making clothing purchases without tactile feel and instant gratification? In the future there will be no fitting rooms, no malls, and no big box department stores.

The New Digital Sense and Why Augmented Reality Changes How People Interact with Brands

The New Digital Sense and Why Augmented Reality Changes How People Interact with Brands

Since advertising has become so fragmented between traditional and digital media.